jonathan bates resume

Employment history

Jonathan Bates Creative (2003 - Present)
Creative Director/Consultant/SEO Consultant
Design direction for web, print and broadcast; brand identity development; e-commerce strategy and integration; site architecting; copywriting; and strategic planning.

Clients include Academy of Television Arts and Sciences (Emmy Awards); Apple Computer; Citysearch.com; Digi International; Hewlett Packard; Lipservice Talent Guild; Smith & Hawken; HotGigs.com; and Unisys.


CNET Networks (2001 - 2003)
Design Director
Directed user experience and design for 13 brands worldwide, comprising the 12th largest web property in the world. Led worldwide visual unification of site designs, including overhaul of Shopper.com, mySimon, CNET Reviews, ZDNet Tech Update, AnchorDesk and News.com, which catalyzed and grew network-wide ad and sponsorship sales.

Managed staff and budget for 4-32 art directors, designers and production artists. Built revenue opportunities across network, including innovative ad units, lead drivers and sponsorship placements.


The Ocean Channel (2000)
Vice President, Product Development
Architected initial site design, content indexing and publishing strategy for environmental/ocean-centered start-up. Helped build innovative business model for rich media content business, including content licensing.

Senior role in initiating product strategy into additional vertical markets and new product categories, including wireless, broadband media, set-top and traditional media.


Excite@Home (1998 - 2000)
Senior Producer, Multimedia
Created and managed video content programming team serving over 1.2 million subscribers, the world’s largest broadband network at the time. Managed content-sharing relationships with CNN, MSNBC, Fox News and over 20 additional affiliates.

Produced three weekly online shows, including 'Click Video for @Home', a popular short-format broadband video collection which introduced the first animated 'veejay' host on a major portal.

CNET Networks (1996 - 1998)
Director, Multimedia
Managed and assembled team of developers to create next-generation multimedia content and generate new revenue opportunities for the company, partners and advertisers. Architected and executed the Snap! offline product as part of the launch team for Snap.com, which was later acquired by NBC.

Developed prototypes and presentations with senior management for deals with Intel, MCI, Earthlink, Microsoft and many others, which led to a number of valuable partnerships.

Kevin McKenzie
Senior Vice President
CNET Networks
San Francisco, CA
415.344.2000










Matt Comyns
Chairman
The Ocean Channel
San Francisco, CA
(415) 819-4545

Ty Ahmad-Taylor
Art Director
Excite@Home
Redwood City, CA
No longer in business








Cotton Coulson
Senior Vice President
CNET Networks
San Francisco, CA
(415) 344-2000

Skills: Design direction for web, print and broadcast; site architecting (static and dynamic content); building and managing creative teams; strategic planning and budgeting; localization for foreign markets; creating processes to maximize efficiency; copywriting; excellent written, oral and inter-organizational capabilities; hands-on design and production skills.

Additional extensive experience in Search Engine Optimization and User Interface / Human Factors integration, including analysis tools and visitor navigation research to ensure optimum exposure of client content while maximizing ease-of-use for visitors and consumers.

Tools: Expertise in Photoshop; Illustrator; AfterEffects; Dreamweaver; Flash; Avid; Media100; Quark; InDesign; Director; MS Office (with advanced PowerPoint skills); PC and Macintosh platforms.

Featured speaker "Design and Usability"
2002 AIGA-sponsored panel, San Francisco, CA

Featured speaker "Localizing Dynamic Content"
2001 AIGA-sponsored panel, San Francisco, CA

Featured speaker "The Content is the Interface"
1999 DLR conference, Santa Barbara, CA

Member Macromedia Flash Advisory Board
San Francisco, CA

Member AIGA